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“Get out of your comfort zone with things even as straightforward as public speaking. “Reading a book about management isn’t going to make you a good manager any more than a book about guitar will make you a good guitarist, but it can get you thinking about the most important concepts,” he says.Įchoing Tim Brown’s advice to bring a beginner’s mind to a new problem, Houston says that you need to get good at not knowing: So, when Dropbox started to take off, his first order of business was to read. “I didn’t know a lot about these other things that really matter in business, from marketing to sales to management,” he says. While Houston had been coding since he was a kid, the other parts of leading a startup were all new to him–be it marketing, management, or sales. “Sites like Digg and Reddit were huge sources of traffic and communities where people try out new technology for its own sake.” Becoming A Novice “I just thought, this is an initial adopter audience, so where do they hang out?” he says. As First Round reports, one of the early demos went to the top of the first iteration of Digg, rocketing Dropbox’s waitlist from 5,000 to 75,000 users.

Taking a look at Dropbox’s early demo videos shows a certain prescient adorableness to it: Houston analogizes the then-novel app to development tools his early adopter set would be familiar with and sprinkles in geek humor. 6th January, 2023 Meet Your Users Where They Are